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A Climbing Business Blog

The Climbing Wall Association's blog is a place for indoor climbing professionals to find useful and relevant information from industry and business experts. Stay on top of best practices, thought leadership, and trends by subscribing to our newsletter!

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Adjusting to the New Reality: How to Avoid and De-Escalate Customer Conflicts

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Adjusting to the New Reality: How to Avoid and De-Escalate Customer Conflicts

This post is Part II of a series on communicating with customers about the new realities of running a gym in the age of coronavirus. In Part I, we discussed setting up positive, proactive communication. Despite your best efforts, it’s still possible that you’ll have members and... Continue Reading

05/28/2020


Adjusting to the New Reality: How to Communicate With Your Customers

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Adjusting to the New Reality: How to Communicate With Your Customers

This post is Part I in a series on communicating with customers about the new realities of running a gym in the age of coronavirus. As the coronavirus outbreak took hold over the last few months, gym owners everywhere have been bombarded with big questions—from navigating payroll assistance... Continue Reading

05/22/2020


Building Power in the Darkest Hour – Advocacy Behind the Scenes of COVID-19

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Building Power in the Darkest Hour – Advocacy Behind the Scenes of COVID-19

Posted By Alexandra Wojcicki, Thursday, May 14, 2020 Although our industry faces unique and unforeseen obstacles, we hope to offer some comfort in the knowledge that no one faces them alone. Your team at the CWA has been working diligently in the background to help leverage our power and... Continue Reading

05/14/2020


Member Engagement Series: Inspirational Content

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Member Engagement Series: Inspirational Content

Posted By Emma Walker, Thursday, May 14, 2020 When a member walks into your gym, you have no trouble engaging them—whether it’s chatting about the great weather you’ve been having, asking what they think of the new routes, or, for members you know well, checking in about how... Continue Reading

05/14/2020


Follow up on remaining Hygiene Brainstorm questions

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Follow up on remaining Hygiene Brainstorm questions

Posted By Garnet Moore, Monday, April 27, 2020 On April 21, the CWA held a Hygiene Brainstorm community call for members to share their questions, ideas, and concerns about all things hygiene related. This is one of the largest areas of concerns for gyms at the moment, and the CWA is working to... Continue Reading

04/27/2020


When Can Rock Gyms Reopen?

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When Can Rock Gyms Reopen?

In the US, the administration announced a plan for “Opening Up America” on April 16th. There is some confusion about this plan since no timeline was provided and it leaves a lot of the specifics up to individual businesses and local authorities. It is also important to note that... Continue Reading

04/24/2020


Member Engagement Series: How to Start a Blog for Your Climbing Gym

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Member Engagement Series: How to Start a Blog for Your Climbing Gym

Gyms across the country are missing their members, and the folks who usually climb at your facility are missing you, too. One way to keep your membership engaged in the virtual realm is a blog your audience can access through your gym’s website. If you’re producing engaging,... Continue Reading

04/23/2020


Better Together: Fundraising for Climbing Gym Staff

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Better Together: Fundraising for Climbing Gym Staff

The Better Together Climbing campaign is a FREE fundraising opportunity intent on helping leaders in the climbing industry provide financial assistance to their staff members. Simply stated, the campaign started by complete accident. I work at Movement Climbing + Fitness and I had recently... Continue Reading

04/17/2020


Uniting to Face the Challenges Ahead

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Uniting to Face the Challenges Ahead

We recognize that every indoor climbing business will encounter financial hardship over the coming year, so we are excited to announce the launch of our Membership Assistance Program: one free year of CWA membership for every climbing business in the world. To help ease your financial burden,... Continue Reading

04/17/2020


Tech Tools to Run Your Climbing Gym Virtually During and After COVID-19

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Tech Tools to Run Your Climbing Gym Virtually During and After COVID-19

As COVID-19 has shuttered climbing gyms across the globe, gym owners and managers are stuck determining how to run their business virtually. Climbing gyms by nature are an in-person service. Identifying ways to continue engaging your community is crucial to weathering a long-term closure. After... Continue Reading

04/17/2020


Billing Challenges in the Fitness Industry

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Billing Challenges in the Fitness Industry

Posted By Garnet Moore, Thursday, April 16, 2020 As the majority of gym closures enter into their fifth week and some customers will soon be making the choice to stay committed to your gym for the second month, you should make sure that your options are in line with any local laws and with the... Continue Reading

04/16/2020


Member Engagement Series: Educational Content

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Member Engagement Series: Educational Content

Posted By Hilary Harris, Thursday, April 16, 2020 It’s been five weeks since the first climbing gyms closed their doors to their communities. Since that time we have seen gyms around the world - in classic climber style - dive into the problem solving strategy that is at the core of what... Continue Reading

04/16/2020