Inside Voices for Gym Operators

A movement to save our indoor climbing spaces

Sunday, March 21, 2021
8:00 AM (MDT)
to Friday, April 30, 2021 at 5:00 PM (MDT)
* Registration open until 4/30/21 at 11:59 AM (MST)
* Registration open until 4/30/21 at 11:59 AM (MST)
2020 wasn't the easiest on our industry, especially for gym owners. In the next year, 1 in 4 climbing gyms may go out of business because of pandemic-related hardships.
We’re not always able to influence closures, but we are able to influence our customers.

We believe indoor climbing’s future is greater than the challenges it faces right now. And a smart communication strategy, coupled with the hearts and voices of our industry, can help us overcome those challenges.

Through our industry surveys, we know that fewer than 10% of owners are considering exiting their businesses, even as 46% of gyms report earning less than half of their normal revenue during 2020.

Where do we go from here?

If your business can hold on for the next 12 to 18 months, it will likely mean your survival.

Gyms play a special role in local climbing communities, and we believe there are people out there in a position to help. The future is bright for indoor climbing, and with your active participation and willingness to succeed, we as an industry can unite to overcome these obstacles.

But Inside Voices will only be as effective as you choose to make it, so let’s spot each other through the next crux of the pandemic. Register your organization today and become part of the movement to save our indoor climbing spaces.

Download Your Campaign Kit

We’re offering a 6-week campaign kit complete with trendy graphics, adaptable posts, and inspiring copywriting that is flexible enough to hone to your local community.

The campaign includes:

  • 16 customized social media posts with graphics
  • 6 email templates malleable to your brand’s voice and written to engage your supporters
  • 2 press releases highlighting the challenges our industry is overcoming
  • Posters designed to raise awareness with members at your facility
  • Instructions and schedules for the Inside Voices campaign

Every participating company has a hand in building this campaign, and we are here to support you if you need additional resources.

Together we can illuminate the magic of our favorite sport and overcome the struggles we face through this global campaign.

download your campaign kit

Photos by Becca Manners
* Registration open until 4/30/21 at 11:59 AM (MST)
* Registration open until 4/30/21 at 11:59 AM (MST)

The campaign includes:

  • 16 social media posts
  • 6 email marketing templates
  • 2 press releases
  • Posters
  • Instructions and schedules

Already signed up? Visit the Resource Hub.