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A Climbing Business Blog

The Climbing Wall Association's blog is a place for indoor climbing professionals to find useful and relevant information from industry and business experts. Stay on top of best practices, thought leadership, and trends by subscribing to our newsletter!

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January Reopening Dashboard: The Latest Coronavirus News Among CWA Members

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January Reopening Dashboard: The Latest Coronavirus News Among CWA Members

As the pandemic rages on, climbing gyms continue to be among some of the hardest hit businesses in the country, despite the help offered by the December 2020 COVID Relief Package. The CWA is working hard to understand how our industry is coping with continued government-mandated closures and... Continue Reading

02/22/2021


The Art of Product Selection

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The Art of Product Selection

For retail, the beginning of the year is my favorite. Your inventory has cleared out from holiday sales, so you have extra space for new products that will breathe fresh life into your shop. Timing is perfect, with spring pre-season orders starting to arrive and fall pre-season order deadlines... Continue Reading

by Todd McCormick
02/18/2021


Pseudo-Romantic Things Overheard in the Climbing Gym

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Pseudo-Romantic Things Overheard in the Climbing Gym

Any relationship – belaytionship, friendship, or more – requires communication. Climbing is a wonderful metaphor for this, so we couldn’t miss the chance to tell you what’s on our mind. Whether it’s the first time tying in with a new partner or the 50th, everyone... Continue Reading

by Jake Byk
02/12/2021


The Best Member Appreciation Events Around

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The Best Member Appreciation Events Around

This is Part 2 of a two-part series. In Part 1, the experts shared their tips for throwing a stellar member appreciation event. Now, they’re pulling back the curtain on their most successful events. Gyms across North America (and the world) are continuing to figure out how to remain open... Continue Reading

02/8/2021


Why Revisiting the Basics Is So Important in the COVID Era

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Why Revisiting the Basics Is So Important in the COVID Era

There's no question that gym operation looks a little different nowadays. To curb the spread of COVID-19 while staying open, new approaches like reservation systems and sanitation stations have been implemented in climbing gyms everywhere. While these new safety protocols address the public... Continue Reading

02/4/2021


Youth Development & COVID-19: Tips to Adapt Your Youth Programming

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Youth Development & COVID-19: Tips to Adapt Your Youth Programming

Before we were all disrupted and shifting our operations due to COVID-19, we offered an introduction to the Long-Term Athlete Development Model, or LTAD. The goal of the LTAD model is to ensure the quality of sport and physical activity and to keep athletes and/or participants engaged in sport... Continue Reading

by Heather Reynolds
01/25/2021


Onward and Upward: Gym owners look into 2021

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Onward and Upward: Gym owners look into 2021

2020’s impact on our industry, on our members, and us as people is still being understood. In a way, we’re still in the thick of it. One obstacle is overcome just to see another one forming on the horizon. As climbers though, we inherently keep moving upward. We hope we’re... Continue Reading

by Jake Byk
01/21/2021


Member Appreciation in the Time of COVID

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Member Appreciation in the Time of COVID

Member appreciation looks very different these days. Indoor in-person gatherings—particularly those with communal food or beverages—are on hold nationwide. This rules out classic bouldering-comp-plus-beer events, as well as many others. This is tough, because climbing facilities... Continue Reading

01/11/2021


Updated Maxim Rope Disinfection Guidelines

Industry News

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Updated Maxim Rope Disinfection Guidelines

In the early days of the COVID-19 pandemic, Maxim ropes shared a procedure for infrequently disinfecting climbing ropes. This protocol was based on work that Teufelberger, Maxim’s parent company, had done in 2015 for ropes that are used in pest-infested areas. Arborists and cavers often... Continue Reading

01/11/2021


Triangle Rock Club Appoints New Leadership

Industry News

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Triangle Rock Club Appoints New Leadership

Triangle Rock Club has appointed Mike St. Laurent as Chief Operating Officer, effective as of Jan. 1st, 2021. St. Laurent’s history with Triangle Rock Club extends to the company’s founding. He was hired as the company’s first employee after offering to volunteer during the... Continue Reading

01/11/2021


Projecting Anti-Racism: A Case Study of GP81 and Try-Hard Crew

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Projecting Anti-Racism: A Case Study of GP81 and Try-Hard Crew

The Climbing Wall Association’s next installment of “Projecting Anti-Racism” is a case study of a bouldering gym and a local grassroots climbing group that explores how to build community in 2020. GP81 is a climbing gym in Brooklyn, New York, and Try-Hard Crew is a group that... Continue Reading

01/6/2021


CWA Grows Team with New Marketing Coordinator

Association News

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CWA Grows Team with New Marketing Coordinator

Please join the CWA in welcoming the newest addition to our growing team – Jake Byk, our marketing coordinator. Jake (he/him) has been a professional visual communicator for more than six years, working in multiple fields across the country. After receiving his B.S. in photojournalism from... Continue Reading

12/28/2020