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Inside Voices for Industry Partners

A movement to save our indoor climbing spaces


Sunday, March 21, 2021
at
8:00 AM (MDT)
to Friday, April 30, 2021 at 5:00 PM (MDT)
* Registration open until 4/30/21 at 11:59 AM (MDT)
* Registration open until 4/30/21 at 11:59 AM (MDT)
As an industry partner, we know the pandemic has directly affected how you do business. Although our data shows that 1 in 4 climbing gyms may close permanently in the next year, less than 10% of owners are considering exiting their businesses.
To us, this signals the strength of our industry and the bright future our community has.

It may be difficult to forecast how consumers will adapt to the ongoing uncertainties of COVID life, but we believe the demand for indoor climbing outweighs its current challenges.

Through our research, we have developed the Inside Voices campaign to raise awareness about the challenges indoor climbing faces. We believe it will take a movement to counteract the effects of the pandemic and how it has shifted consumer demand. But with your participation, we hope to reach everyone that has a connection to indoor climbing.

How do we know this will be effective?

If climbing gyms can hold on for the next 12 to 18 months, it will likely mean their survival.

This highlights a window of opportunity we have right now to get a head start on influencing consumer demand for the future of our industry. We can support our climbing gyms with the resources they need to be there for the climbing community beyond the pandemic.

But Inside Voices will only be as effective as you choose to make it, so let’s spot each other through the next crux of the pandemic. Register your organization today and become part of the movement to save our indoor climbing spaces.

Download Your Campaign Kit

We’re offering a 6-week campaign kit complete with trendy graphics, adaptable posts, and inspiring copywriting that is flexible enough to hone to your audience.

The campaign includes:

  • 16 customized social media posts with graphics
  • 6 email templates malleable to your brand’s voice and written to engage your supporters
  • 2 press releases highlighting the challenges our industry is overcoming
  • Posters designed to raise awareness
  • Instructions and schedules for the Inside Voices campaign

As an industry partner, your role in our ecosystem is vital. We invite you to use the power of your inside voice to empower your community and help save indoor climbing for all.

Together, we can shape the future of the climbing industry. Sign up to be part of Inside Voices today!

download your campaign kit

Photos by Becca Manners
* Registration open until 4/30/21 at 11:59 AM (MDT)
* Registration open until 4/30/21 at 11:59 AM (MDT)

The campaign includes:

  • 16 social media posts
  • 6 email marketing templates
  • 2 press releases
  • Posters
  • Instructions and schedules

Already signed up? Visit the Resource Hub.

For More Information:

Laura Allured

Laura Allured

Marketing & Communications Manager, Climbing Wall Association