Storytelling Workshop: Infuse Your Marketing With Stories

Learn storytelling as a key business skill from Melissa Reaves!

Storytelling is a key tool for all businesses. Fortunately, the indoor climbing industry has a wealth of powerful stories that can motivate and mobilize members. As we emerge from the pandemic, leveraging our community's stories cannot be more crucial.

Melissa Reaves of Story Fruition is a 20-year veteran of sales, marketing, and storytelling – and she’s here to lay out instructions on how to deliver an impactful message in your marketing.

This 90-minute workshop will cover:

• Identifying and shaping stories for your "library"
• Stories SELL: Know your audiences and the outcomes you desire
• How to construct a story arc
• Tips to create a compelling Inside Voices video