Storytelling Workshop: Infuse Your Marketing With Stories

Wednesday, March 10, 2021
10:30 AM - 12:00 PM (MST)
Zoom Meeting
Category: Virtual Events

Learn storytelling as a key business skill from Melissa Reaves!

Storytelling is a key tool for all businesses. Fortunately, the indoor climbing industry has a wealth of powerful stories that can motivate and mobilize members. As we emerge from the pandemic, leveraging our community's stories cannot be more crucial.

Melissa Reaves of Story Fruition is a 20-year veteran of sales, marketing, and storytelling – and she’s here to lay out instructions on how to deliver an impactful message in your marketing.

This 90-minute workshop will cover:

  • Identifying and shaping stories for your "library"
  • Stories SELL: Know your audiences and the outcomes you desire
  • How to construct a story arc
  • Tips to create a compelling Inside Voices video