Storytelling Workshop: Infuse Your Marketing With Stories
Learn storytelling as a key business skill from Melissa Reaves!
Storytelling is a key tool for all businesses. Fortunately, the indoor climbing industry has a wealth of powerful stories that can motivate and mobilize members. As we emerge from the pandemic, leveraging our community's stories cannot be more crucial.
Melissa Reaves of Story Fruition is a 20-year veteran of sales, marketing, and storytelling – and she’s here to lay out instructions on how to deliver an impactful message in your marketing.
This 90-minute workshop will cover:
- Identifying and shaping stories for your "library"
- Stories SELL: Know your audiences and the outcomes you desire
- How to construct a story arc
- Tips to create a compelling Inside Voices video