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Resources for Indoor Climbing Professionals

The Climbing Wall Association's blog is a place for indoor climbing professionals to find useful and relevant information from industry and business experts. Stay on top of best practices, thought leadership, and trends by subscribing to our newsletter!

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Membership Communications During Gym Closures

CWA Blog

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Membership Communications During Gym Closures

As climbing gyms across the country and the world shut their doors to slow the spread of the COVID-19 virus, questions have emerged about how to communicate with members and customers. Here are a few tips and considerations… Be Transparent Develop a plan for your closure and clearly... Continue Reading

by Laura Allured
03/24/2020


The Impact of H.R. 6201 “Families First Coronavirus Response Act” on Indoor Climbing Gyms

CWA Blog

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The Impact of H.R. 6201 “Families First Coronavirus Response Act” on Indoor Climbing Gyms

On March 18th Congress passed the Coronavirus Response Act. In this bill there is assistance for you and your employees. Here’s a brief overview of some of the key laws that you will need to pay attention to. Emergency Paid Sick Leave Act If you have fewer than 500 employees, you must now... Continue Reading

03/20/2020


My Gym Is Closed, Now What?

CWA Blog

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My Gym Is Closed, Now What?

Whether you closed your gym voluntarily, or you are in an area where your gym was forced to close, you are dealing with some challenging questions at the moment. We want to remind you that you do have options and that the CWA is here to help in any way possible. If you have not done so already,... Continue Reading

03/20/2020


6 Tips for Collecting Member Feedback

CWA Blog

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6 Tips for Collecting Member Feedback

Your members represent so much more than just your facility’s earnings. They’re the lifeblood of your gym’s community. Still, many facilities don’t yet have a robust strategy for capturing feedback from customers and members. There’s a lot you can learn from your... Continue Reading

03/9/2020


Comfort, Progress, and Challenge in Routesetting

CWA Blog

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Comfort, Progress, and Challenge in Routesetting

As routesetting continues to develop as a profession and a career, it’s becoming an increasingly important part of modern gyms. With that role comes increased pressure on the quality of setting and the experience of climbers. But the goals of routesetting aren’t always easy to balance... Continue Reading

03/9/2020


CWA’s Public Policy Agenda: Protecting Our Sport

CWA Blog

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CWA’s Public Policy Agenda: Protecting Our Sport

If you are a gym owner or operator, chances are you have been approached by a representative of a government agency in your state at one time or another, and informed that the agency has begun, or is about to begin, a licensing and inspection scheme involving your operation. This article will... Continue Reading

02/17/2020


Activities for Adult Meetup Programs

CWA Blog

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Activities for Adult Meetup Programs

Climbing gyms are in the midst of expanding program offerings to ensure that their members’ needs are being met: fitness classes, climbing skill clinics, and community events, among other offerings. A popular addition to these client services is member meetups for adults, usually structured... Continue Reading

02/17/2020


5 Marketing Techniques Every Gym Can Do

CWA Blog

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5 Marketing Techniques Every Gym Can Do

What are the most successful gyms in the country doing? Sure, they’re using top-notch routesetters and keeping their programming fresh. But they’re also marketing their facilities in a way that makes them stand out from the crowd—something that becomes increasingly important as... Continue Reading

02/4/2020


Member Spotlight: DynoClimb

CWA Blog

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Member Spotlight: DynoClimb

Outdoor climbing opportunities in Florida are few and far between, but new climbing gyms in the region are finding strong markets to serve. Centralized between Daytona Beach and Orlando, DynoClimb, a gym in DeLand, opened its doors in the fall of 2019 and is already making waves. This 10,000 sq.... Continue Reading

02/4/2020


Reel Plastic: A Film Fest by and for the People

CWA Blog

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Reel Plastic: A Film Fest by and for the People

Posted By Laura Allured, Tuesday, January 21, 2020 The Reel Rock film festival has become a staple of the climbing community – an annual opportunity to see fresh films featuring some of the most accomplished climbers on the planet. As Reel Rock has grown in popularity, so... Continue Reading

01/21/2020


Long Term Athlete Development: From Good to Great in Climbing

CWA Blog

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Long Term Athlete Development: From Good to Great in Climbing

With the Olympics now entertaining climbing as a competitive sport worthy of being an ongoing part of the games, many young climbers have far greater dreams than those who came before them. Now youth can dream of podiums, medals, and national flags. Social media is bringing the best of the best... Continue Reading

01/21/2020


Nurturing Connections: A Gym Owner’s Experience at CWA Meetings San Francisco

CWA Blog

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Nurturing Connections: A Gym Owner’s Experience at CWA Meetings San Francisco

A few months ago, the CWA held a professional development event at the Planet Granite in San Francisco – part of the CWA Meetings regional events program. As the owner of a brand-new gym trying to figure out how to be a gym owner, routesetter, and instructor all at the same time, I was... Continue Reading

01/8/2020