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Retail Webinar Series


Wednesday, June 2, 2021
to Wednesday, July 14, 2021
See your confirmation email for meeting links.
Category: Virtual Events

The purpose of this series is to provide climbing gym owners, gym managers, and retail managers with educational information on running a successful retail operation. The first two sessions will focus on introductory content for folks who are new to retail or who aren’t sure if retail is right for them. The second two sessions will shift towards intermediate content showcasing best practices.

Intro to Retail (Sessions 1 & 2)
  • How to incorporate retail in a business plan
  • You started a retail program – now what?
Retail Best Practices (Sessions 3 & 4)
  • A gym owner’s retail journey
  • How to sell products

How to Incorporate Retail in a Business Plan

June 2, 11am MT

This session will focus on pre-opening considerations for building a retail operation by chatting with a gym owner whose gym recently opened. We’ll discuss the ways in which his vision did and did not jive with reality, and how he incorporated that reality into his business plan.

  • Learn if retail is right for your business plan.
  • Learn what to expect if you include retail in your business plan – budgeting, time investment, and space considerations.

Register for Individual Session

You Started a Retail Program, Now What?

June 16, 11am MT

Paul Guarino started with a budget of about $10K and grew retail into every aspect of programming at ASCEND, including guiding, yoga, youth, and more. Hear about ASCEND’s retail strategies, including product mix, branded merch, and sales techniques. From a gym owner that has branded everything from puzzles, to hats and shirts, to Nalgenes, to onesies for babies – learn what has worked and what hasn't.

  • Learn how you can incorporate retail in all aspects of your gym.
  • Learn about branded merchandise.
  • Learn about the life cycle of a product: from design and inception to mark-downs and clearance racks.

Register for Individual Session

A Gym’s Retail Journey

June 30, 11am MT

This session will focus on pre-opening considerations for building a retail operation by chatting with a gym owner whose gym recently opened. We’ll discuss the ways in which his vision did and did not jive with reality, and how he incorporated that reality into his business plan.

  • Learn if retail is right for your business plan.
  • Learn what to expect if you include retail in your business plan – budgeting, time investment, and space considerations.

Register for Individual Session

How To Sell Products In Your Shop

July 14, 11am MT

Are you making the most of your relationship with your sales reps? Sales reps play a key role in the world of retail and have incredible insight into what does and doesn’t work. In this session, learn from Kurt Smith, who has extensive experience building relationships with climbing gyms and other retail outlets. He’s also a great resource for moving products in the gym, so get ready to arm your staff with new skills and knowledge!

  • Learn what the role of a company rep is.
  • Learn how to make the most of your relationship with local reps.
  • Learn how to leverage your reps to turn your staff into gear experts.

Register for Individual Session

Calendar invites will be sent out in your confirmation email with links to join the webinars.

Event Dates and Times:

June 2  - 11am MT

June 16 - 11am MT

June 30 - 11am MT

July 14  - 11am MT

For More Information:

Climbing Wall Association Logo 6672 Gunpark Dr Suite 101
Boulder, CO 80301
720.838.8284