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A Climbing Business Blog

The Climbing Wall Association's blog is a place for indoor climbing professionals to find useful and relevant information from industry and business experts. Stay on top of best practices, thought leadership, and trends by subscribing to our newsletter!

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5 Marketing Techniques Every Gym Can Do

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5 Marketing Techniques Every Gym Can Do

What are the most successful gyms in the country doing? Sure, they’re using top-notch routesetters and keeping their programming fresh. But they’re also marketing their facilities in a way that makes them stand out from the crowd—something that becomes increasingly important as... Continue Reading

02/4/2020


Member Spotlight: DynoClimb

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Member Spotlight: DynoClimb

Outdoor climbing opportunities in Florida are few and far between, but new climbing gyms in the region are finding strong markets to serve. Centralized between Daytona Beach and Orlando, DynoClimb, a gym in DeLand, opened its doors in the fall of 2019 and is already making waves. This 10,000 sq.... Continue Reading

02/4/2020


Reel Plastic: A Film Fest by and for the People

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Reel Plastic: A Film Fest by and for the People

Posted By Laura Allured, Tuesday, January 21, 2020 The Reel Rock film festival has become a staple of the climbing community – an annual opportunity to see fresh films featuring some of the most accomplished climbers on the planet. As Reel Rock has grown in popularity, so... Continue Reading

01/21/2020


Long Term Athlete Development: From Good to Great in Climbing

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Long Term Athlete Development: From Good to Great in Climbing

With the Olympics now entertaining climbing as a competitive sport worthy of being an ongoing part of the games, many young climbers have far greater dreams than those who came before them. Now youth can dream of podiums, medals, and national flags. Social media is bringing the best of the best... Continue Reading

01/21/2020


Nurturing Connections: A Gym Owner’s Experience at CWA Meetings San Francisco

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Nurturing Connections: A Gym Owner’s Experience at CWA Meetings San Francisco

A few months ago, the CWA held a professional development event at the Planet Granite in San Francisco – part of the CWA Meetings regional events program. As the owner of a brand-new gym trying to figure out how to be a gym owner, routesetter, and instructor all at the same time, I was... Continue Reading

01/8/2020


Self-Care for Routesetters (and Anyone Experiencing Burnout)

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Self-Care for Routesetters (and Anyone Experiencing Burnout)

Routesetters can work in many different scenarios – part or full time in a gym, setting for comps, freelancing for private clients, they can travel or stay in the same location or a combination of all those scenarios. The dynamic nature of the work can have routesetters juggling a lot... Continue Reading

01/2/2020


Interview with an Unclipped Auto Belay Accident Survivor

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Interview with an Unclipped Auto Belay Accident Survivor

Helen Cassidy of The Climbing Academy, a UK-based chain of climbing gyms, reached out to us to share the story of Sam, an experienced climber who recently took a fall from an unclipped auto belay. While Sam was very lucky to walk away from the accident with her life, the impacts of this... Continue Reading

12/13/2019


Burnout Culture: Defining the Problem and Potential Solutions for Climbing Gyms

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Burnout Culture: Defining the Problem and Potential Solutions for Climbing Gyms

Burnout as defined by The World Health Organization (WHO) is a syndrome that occurs as the result of chronic workplace stress. Burnout isn’t a temporary experience – in fact, it has become a societal epidemic that can have negative impacts on your business. With 1 in 5 employees... Continue Reading

12/10/2019


Building Brand Awareness for Your Climbing Gym

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Building Brand Awareness for Your Climbing Gym

Where websites were once the mainstay for prospective clients looking to learn more about a business, social media has now taken over–becoming the first-and-last stop for many folks interested in who you are as a business and what you do. This has created an opportunity to develop your... Continue Reading

12/10/2019


Creating a Positive Workplace Culture for Safety in the Climbing Gym

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Creating a Positive Workplace Culture for Safety in the Climbing Gym

In this article we will take a look at how we can take a positive approach to creating a culture for safety in the climbing gym environment. At the end of the article, be sure to download our one-page quick reference guide to developing a safety program. The term “Safety Culture” was... Continue Reading

12/3/2019


Gender, Variety, and Growth in Routesetting

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Gender, Variety, and Growth in Routesetting

As I’ve interviewed routesetters about their industry, topics that have come up over and over are diversity, variety, and professionalism. A major piece of the puzzle is a setting crew that can set for diverse climbers—and that means a diverse crew. Many gyms lack setters outside the... Continue Reading

12/2/2019


Marketing Tips to Capture and Keep New Year’s Resolution-ers

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Marketing Tips to Capture and Keep New Year’s Resolution-ers

It’s almost that time of year again! The holidays are coming up, and as soon as January hits, there will be a renewed market of New Year’s Resolution-ers who are looking for ways to reach their fitness goals. Make sure your gym is well-positioned to seize this opportunity. The... Continue Reading

11/15/2019